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Firesmith Automation

Hi, I'm Bruce Wood

I'm a software developer and creative technologist based in Canada, with over two decades of experience building automation tools across broadcast, robotics, creative media, and industrial systems.

I help small and mid-sized companies streamline repetitive tasks and processes using custom automation—giving your team back time to focus on what matters most.

What I Do

Recent Work

I’ve worked on tools for:
Streamlining procurement for industrial teams
Automating broadcast graphics generation
Enabling AI-assisted storyboarding for filmmakers

Featured Projects

A quick taste of what I build. Dive deeper on the Projects page.

AI-Assisted Storyboard Generator

Reads scripts, builds a cast with visual descriptions, analyzes images with ChatGPT, and renders with Stable Diffusion.

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Robotic Liquid Handling

Fully automated pipetting with micro‑millimeter positioning and plug‑and‑play add‑ons for continuous production.

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Graphics Automation

Create-once, use‑many pipeline to repurpose graphics for marketing, sales, and regionalization with approvals.

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Election Data Parsing

Streams and normalizes AP/Reuters results into clean, real‑time data models for live products and dashboards.

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Live On‑Air Graphics Tools

24/7 broadcast utilities for continuous playout with detailed logging and fault‑tolerant operation.

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Do You Need Automation?

Most businesses run on a mix of smart people and… let’s be honest… repetitive, time-eating tasks. If you:

  • Spend hours every week copying information between systems
  • Have data trapped in one place that needs to be somewhere else
  • Track critical info in spreadsheets that someone updates by hand
  • Find yourself “just doing it manually” because it’s faster than figuring out a better way

…then automation could be worth exploring.

When AI Makes Sense

  • The work follows patterns but has lots of small variations.
  • You need natural-language or image understanding.
  • Speed matters more than perfect precision.

When AI Might Not Help Much

  • Completely unpredictable, one-off projects.
  • Highly regulated tasks where even tiny mistakes are unacceptable.
  • Where the cost of a wrong answer outweighs the time saved.

Let’s talk

Prefer email? bruce@firesmith.ca

I personally read every message and usually reply within 1 business day.

I only use your info to reply. Nothing gets shared.